Post by shikapatho on Oct 18, 2023 1:33:26 GMT -5
Most websites are not adapted to the needs of people with disabilities, studies indicate.
Discussions about accessibility on the internet have been going on for some time, but when it comes to e-commerce, research shows that only 1% can meet the needs of people with disabilities – and among the main e-commerces, they all present some barrier.
The number draws attention due to the discrepancy, since in Brazil there are around 7 million people with some type of disability, which shows the importance of promoting more actions whatsapp database aimed at accessibility in e-commerce.
The Web Movement for All (WPT), created in 2017, brings together organizations, people with disabilities and developers to promote these necessary changes based on real experiences and difficulties in using the Internet and consuming in e-commerce.
“I, as a deaf person, think it is important that internet accessibility exists for the deaf, deafblind and people with color blindness”, says architect and Libras professor, Alexandre Ohkawa, on the WPT website. He cites as an example the importance of videos published on the web having subtitles in Portuguese or a window with interpretation in sign language, and taking care with the colors of the clothes of those appearing, as well as the background of the scene. so that the image can be understood even by those with poor vision.
“We need to accept that we live in a globalized society for everyone and full of information, so it is really necessary to be accessible to every human being, which will make it easier for everyone to have the opportunity to have options to choose about their accessibility preference” , it says.
Online shopping has gained more strength in recent years and was still driven by the pandemic, but was this the reality for everyone? Research and studies by the Web Movement for All show that this is not the case: when it comes to online shopping, there are still numerous barriers for people with disabilities.
According to the World Wide Web Consortium (W3C) Brazil, in its booklet Accessibility on the Web, overcoming these obstacles is to provide “the possibility and condition of reach, perception, understanding and interaction for the use, participation and contribution, in equality of opportunities, safely and autonomously, on sites and services available on the web, by any individual, regardless of their motor, visual, hearing, intellectual, cultural or social capacity, at any time, in any location and in any physical or computational environment and from any access device.”
In the study The Main Access Barriers in Brazilian E-commerce Websites – 2nd Website Accessibility Study, carried out by Web Para Todos in 2018, there were several e-commerce accessibility obstacles in the main names in the market.
Image description, despite already being a practice adopted by websites, proved to be ineffective, as people with visual impairments or low vision, for example, were unable to understand what was on the website just from the description. In this case, 76% of users declared having had this difficulty. Among the missing information was, for example, the color of the product, something essential for choosing.
Another important data shows that in 28% of tests, users were unable to complete the purchase process, even though they were able to choose the product and understand the images based on the descriptions. This shows obstacles on checkout pages, especially in the form area, according to the Web Para Todos study.
Discussions about accessibility on the internet have been going on for some time, but when it comes to e-commerce, research shows that only 1% can meet the needs of people with disabilities – and among the main e-commerces, they all present some barrier.
The number draws attention due to the discrepancy, since in Brazil there are around 7 million people with some type of disability, which shows the importance of promoting more actions whatsapp database aimed at accessibility in e-commerce.
The Web Movement for All (WPT), created in 2017, brings together organizations, people with disabilities and developers to promote these necessary changes based on real experiences and difficulties in using the Internet and consuming in e-commerce.
“I, as a deaf person, think it is important that internet accessibility exists for the deaf, deafblind and people with color blindness”, says architect and Libras professor, Alexandre Ohkawa, on the WPT website. He cites as an example the importance of videos published on the web having subtitles in Portuguese or a window with interpretation in sign language, and taking care with the colors of the clothes of those appearing, as well as the background of the scene. so that the image can be understood even by those with poor vision.
“We need to accept that we live in a globalized society for everyone and full of information, so it is really necessary to be accessible to every human being, which will make it easier for everyone to have the opportunity to have options to choose about their accessibility preference” , it says.
Online shopping has gained more strength in recent years and was still driven by the pandemic, but was this the reality for everyone? Research and studies by the Web Movement for All show that this is not the case: when it comes to online shopping, there are still numerous barriers for people with disabilities.
According to the World Wide Web Consortium (W3C) Brazil, in its booklet Accessibility on the Web, overcoming these obstacles is to provide “the possibility and condition of reach, perception, understanding and interaction for the use, participation and contribution, in equality of opportunities, safely and autonomously, on sites and services available on the web, by any individual, regardless of their motor, visual, hearing, intellectual, cultural or social capacity, at any time, in any location and in any physical or computational environment and from any access device.”
In the study The Main Access Barriers in Brazilian E-commerce Websites – 2nd Website Accessibility Study, carried out by Web Para Todos in 2018, there were several e-commerce accessibility obstacles in the main names in the market.
Image description, despite already being a practice adopted by websites, proved to be ineffective, as people with visual impairments or low vision, for example, were unable to understand what was on the website just from the description. In this case, 76% of users declared having had this difficulty. Among the missing information was, for example, the color of the product, something essential for choosing.
Another important data shows that in 28% of tests, users were unable to complete the purchase process, even though they were able to choose the product and understand the images based on the descriptions. This shows obstacles on checkout pages, especially in the form area, according to the Web Para Todos study.