Post by account_disabled on Feb 26, 2024 23:55:17 GMT -5
YouTube brings masthead ads, its most spectacular ad format, to Smart TVs
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For Google, it is not enough to be one of the leaders in online advertising and now it wants to do everything possible to attract television advertisers by integrating YouTube masthead ads into its application for Smart TVs, a format that is already available in its version beta worldwide.
YouTube Masthead ads: the advertising format featured on the main screen of the application
The masthead ads ad format is already quite well known on the YouTube website, as well as in its mobile application: it is the main header ad that occupies the entire width of the page at the top of the screen , on which it is played the ad autom Mexico Mobile Number List atically for several seconds and with the sound off: when a user decides to interact with it, the ad expands to full screen and plays with sound.The version of masthead ads for Smart TVs is not different in its design, and however it has an important change: masthead ads for Smart TVs can only be purchased based on CPM (cost determined per thousand impressions) with the possibility of customize the audience you want to target, unlike masthead ads in their desktop version and mobile app that until recently could only be purchased based on cost per day and which since last July also have the option of the CPM.
Advertisers will have the option to purchase masthead ads only for the YouTube app on Smart TVs or as part of a cross-screen purchase in multiple versions. Additionally, they will be available for purchase through the reserved location format .
YouTube exceeds 250 million hours of daily viewing on its app for Smart TVs
We know well that consumer habits have changed drastically since the arrival of the Internet, and among video streaming platforms , YouTube is one of the main ways to make a brand known to its large audience. “Televisions are the fastest growing devices ,” YouTube says in its statement, “with daily viewing time exceeding 250 million hours .”
This represents a unique opportunity for advertisers, who increasingly have the ability to reach right where users are.” While scale and reach are very important to advertisers, it is also important that your ad reaches viewers without negatively impacting the user experience.
In that sense, YouTube masthead ads are a good option, since, if the ad is relevant, users will interact with it, and otherwise they can simply ignore it.
Although Google claims that according to research conducted with Media Science , YouTube ads on television screens generated a 10% increase in recall compared to conventional television ads, it is difficult to ignore the large space it occupies. a masthead ad on a television, something that frequent users of its app on Smart TVs might get annoyed by.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
For Google, it is not enough to be one of the leaders in online advertising and now it wants to do everything possible to attract television advertisers by integrating YouTube masthead ads into its application for Smart TVs, a format that is already available in its version beta worldwide.
YouTube Masthead ads: the advertising format featured on the main screen of the application
The masthead ads ad format is already quite well known on the YouTube website, as well as in its mobile application: it is the main header ad that occupies the entire width of the page at the top of the screen , on which it is played the ad autom Mexico Mobile Number List atically for several seconds and with the sound off: when a user decides to interact with it, the ad expands to full screen and plays with sound.The version of masthead ads for Smart TVs is not different in its design, and however it has an important change: masthead ads for Smart TVs can only be purchased based on CPM (cost determined per thousand impressions) with the possibility of customize the audience you want to target, unlike masthead ads in their desktop version and mobile app that until recently could only be purchased based on cost per day and which since last July also have the option of the CPM.
Advertisers will have the option to purchase masthead ads only for the YouTube app on Smart TVs or as part of a cross-screen purchase in multiple versions. Additionally, they will be available for purchase through the reserved location format .
YouTube exceeds 250 million hours of daily viewing on its app for Smart TVs
We know well that consumer habits have changed drastically since the arrival of the Internet, and among video streaming platforms , YouTube is one of the main ways to make a brand known to its large audience. “Televisions are the fastest growing devices ,” YouTube says in its statement, “with daily viewing time exceeding 250 million hours .”
This represents a unique opportunity for advertisers, who increasingly have the ability to reach right where users are.” While scale and reach are very important to advertisers, it is also important that your ad reaches viewers without negatively impacting the user experience.
In that sense, YouTube masthead ads are a good option, since, if the ad is relevant, users will interact with it, and otherwise they can simply ignore it.
Although Google claims that according to research conducted with Media Science , YouTube ads on television screens generated a 10% increase in recall compared to conventional television ads, it is difficult to ignore the large space it occupies. a masthead ad on a television, something that frequent users of its app on Smart TVs might get annoyed by.