Post by account_disabled on Mar 6, 2024 4:46:21 GMT -5
How to differentiate your product if it is a vile and common commodity? That is, a product for which there is a demand in the market but which is traded without qualitative differentiation in purchase and sale operations; The simplest examples are water or salt... goods so common that many call them generic. What would you do as a marketer if you had to sell water in a competitive market full of supply? Well, what Ciel did is tremendous. He established himself in the paradigm of sustainable marketing and has used it as a differentiating flag, he has even hired the endorsement of Ana Claudia Talancón for her advertising and events. Up to that point his approach is already innovative but it is still traditional marketing; However, the brand decided to go further and entered digital terrain... Now, Internet users can use their spam to help the planet. Ciel launched Splant, an extension for Google Chrome that converts spam from the Gmail account into what they call splant, which when emptied from the folder becomes green energy; This is because spam uses large amounts of energy to be stored and the Ciel extension saves all that energy and converts it into compost to create a vertical garden.
Splant works in the same way as the spam Phone Number List folder, except that it helps the planet. A brilliant execution that goes beyond goodvertising, managing to differentiate a commodity while contributing to branding for the brand and promoting sustainability. Like this or more differentiated? Like this or more strategic? Whoever says that there are impossible things in marketing doesn't know how to do marketing. Luis MaRam Graduated from La Salle University. MBA from UNAM and Diploma in Corporate Social Responsibility from ITESM, Luis Maram has been an advisor to brands and companies on communication , marketing and CSR issues . He has been a professor and speaker at multiple universities and has given conferences and executive training workshops at several companies. He is currently Director of Marketing and Media at Expok , Sustainability and CSR, specializing in the topic of Sustainable Marketing . His passion for the multifaceted phenomenon of communication has led him to publish in specialized business magazines and to be the author of several columns, some on CSR and Sustainability issues and others on marketing analysis . You can also follow his video clips, Marketing Sustainability .
The Assembly mandates and the respective commission carries out the instruction. If not, it becomes a Tower of Babel. A few years ago, when the practice of Transparency and Accountability began to become popular, the members of a famous human rights organization (when they are bad practices we prefer to omit the name and better highlight the case) made up almost of pure volunteers and under the also a membership model, misinterpreted that mandate. Therefore, in his assembly meetings or work meetings it was common to hear complaints from the membership to the director under the argument that they had not been consulted about a decision he made. They championed his position with the precept that he had to perform without opacity and justify each of his actions through the practice of accountability. As the reader will imagine, the director was constantly harassed and could not work fully and was constantly doubtful and timid. That membership had confused that transparency and accountability is an internal but mostly public practice, that is, it must show the performance of the organization that has social purposes and that therefore receives public and private economic contributions to fulfill its social purpose.
Splant works in the same way as the spam Phone Number List folder, except that it helps the planet. A brilliant execution that goes beyond goodvertising, managing to differentiate a commodity while contributing to branding for the brand and promoting sustainability. Like this or more differentiated? Like this or more strategic? Whoever says that there are impossible things in marketing doesn't know how to do marketing. Luis MaRam Graduated from La Salle University. MBA from UNAM and Diploma in Corporate Social Responsibility from ITESM, Luis Maram has been an advisor to brands and companies on communication , marketing and CSR issues . He has been a professor and speaker at multiple universities and has given conferences and executive training workshops at several companies. He is currently Director of Marketing and Media at Expok , Sustainability and CSR, specializing in the topic of Sustainable Marketing . His passion for the multifaceted phenomenon of communication has led him to publish in specialized business magazines and to be the author of several columns, some on CSR and Sustainability issues and others on marketing analysis . You can also follow his video clips, Marketing Sustainability .
The Assembly mandates and the respective commission carries out the instruction. If not, it becomes a Tower of Babel. A few years ago, when the practice of Transparency and Accountability began to become popular, the members of a famous human rights organization (when they are bad practices we prefer to omit the name and better highlight the case) made up almost of pure volunteers and under the also a membership model, misinterpreted that mandate. Therefore, in his assembly meetings or work meetings it was common to hear complaints from the membership to the director under the argument that they had not been consulted about a decision he made. They championed his position with the precept that he had to perform without opacity and justify each of his actions through the practice of accountability. As the reader will imagine, the director was constantly harassed and could not work fully and was constantly doubtful and timid. That membership had confused that transparency and accountability is an internal but mostly public practice, that is, it must show the performance of the organization that has social purposes and that therefore receives public and private economic contributions to fulfill its social purpose.